Project Profiles

Sunset Tower Hotel

Digital Studio Project Profile

Creating a Chic, Modern Wallcovering with Art Deco Flair Within Hollywood’s Most Iconic Landmark Building

Design Inspiration

MDC Digital Studio, Lisa Koch Design, and famed artist Donald Robertson collaborated to create a one-of-a-kind design with opulence and sophistication for the famed Sunset Towel Hotel.

Hand-painted art provided by Lisa Koch Design for digital reproduction has a large scale repeatable metallic wallcovering.

MDC Digital Studio used high resolution scan technology and graphic design to render the digital file for scale, layout and repeat.

Creative Execution

MDC used our extensive knowledge of color edits to recommend a silver mylar with black, white, and gold overprints to achieve the desired bright metallic gold finish.

A digital e-proof and printed sample of material were provided to the client for final approval prior to production.

Vision Realized

Photo Courtesy of Alex Jay / LA Confidential

Famed artist and creative director of Estee Lauder, Donald Robertson, who worked with Lisa Koch in creating the notable gold wallcovering in every bathroom.