Pantone has spoken: Viva Magenta 18-750 is 2023’s Color of the Year. This vibrant hue belongs to the red color family, and it also features currents of indigo and purple. In a world that is increasingly tech-driven, the search for what is real and authentic is equally as prevalent. Viva Magenta is derived from shades found in nature and communicates a grounding sensibility. Leatrice Eiseman, Executive Director of…
