CHICAGO (September 2019) – MDC is pleased to introduce Duratec, a breakthrough concept in highly durable wall protection. Conceptualized for the wall but built with the performance standards of a floor covering, Duratec is skillfully engineered to protect against abrasions, stains, scratches and more. From a simple scuff all the way to the toughest impact collision, Duratec has it handled.

Industries that primarily cater to high-traffic areas, such as hospitals and retail locations, are quite familiar with the short and long -term effects this kind of environment has on wallcoverings. So, why choose a wallcovering that isn’t built for the challenge?

With Duratec, walls are guaranteed to remain clean and beautiful while standing up to it all — from a simple scratch all the way to the toughest impact collision. Even contact with heavy rolling carts, wheelchairs, housekeeping trollies, and chairs will no longer be a worry. Expertly crafted with a patented wear layer and ten times sturdier than competing products, the pattern, color, and texture of Duratec’s selection will remain protected and look just like new — always.

Duratec is the ideal multi-functional wall selection for patients, patrons, and everyone in between. Offering premium cleanability, hassle-free sanitation, and resistance against impact abrasion and general wear-and-tear, Duratec promises a healthy, convenient, and beautiful environment for all.

For more information on Duratec, visit mdcwall.com/duratec.

ABOUT MDC
MDC Interior Solutions, located in the suburbs of Chicago, is one of the world’s largest sources of wallcoverings and coatings. The company’s nearly 50-year history is a story of acquisitions combined with the ability to provide customers with exceptional value, product selection and service. For more information, contact MDC at 847-437-4000 or visit mdcwall.com and connect with us on Facebook, Twitter, Pinterest, LinkedIn and Instagram.

MEDIA CONTACT
Sydney LaRoche
slaroche@mdcwall.com
(847) 437-4000 x8382