Press

Think Inside The (Color) Box

MDC’s latest design tool is an industry-first, one-stop solution for creating a perfectly curated color story

CHICAGO (August 2019) — Color is everywhere and impacts everything. It affects mood, sways thinking and changes actions. It can boost energy levels or supercharge productivity; make us happy or make us hungry. Color is powerful, especially in design. And now it’s easier than ever to curate the perfect color-inspired space with Color Box from MDC Interior Solutions. A first-of-its-kind design tool for vinyl wallcoverings, Color Box is organized only by color – making it easier than ever for designers to find (and then specify) the right shade, pattern and texture to bring their vision to life.

Color Box brings together thousands of vinyl wallcovering products from MDC’s exclusive Bolta and Genon commercial collections, sorted by 12 “color stories.” Choose one – from Berry Good to Black Tie to S-Ageless to Gold Digger – and you’ll find a broad range of patterns and textures in that tone, while also discovering complementary accents in coordinating neutrals. It’s a onestop shop in the palm of your hand.

“With Color Box, we’re helping solve for two significant issues faced by today’s designers: limited time and even more limited shelf space in their sample libraries,” explains Dan Brandt, director of product and marketing for MDC. “With Color Box, you don’t need to sift through numerous books, most of which are organized by product line. It essentially reverses the search process; start with color. It also sits on top of your desk rather than taking up valuable shelf space.”

Bolta and Genon, known for their industry-leading approach to color, boasts one of the most extensive collections of vinyl wallcoverings for any application. The products are offered in a variety of patterns, textures and aesthetics – from contemporary and traditional to organic and natural tactile experiences such as suede, linen, silk, stone and concrete.

For more information about the Color Box design tool, or MDC’s exclusive Bolta and Genon products.

ABOUT MDC
MDC Interior Solutions, located in the suburbs of Chicago, is one of the world’s largest sources of wallcoverings and coatings. The company’s nearly 50-year history is a story of acquisitions combined with the ability to provide customers with exceptional value, product selection and service. For more information, contact MDC at 847-437-4000 or visit mdcwall.com and connect with us on Facebook, Twitter, Pinterest, LinkedIn and Instagram.

MEDIA CONTACT
Sydney LaRoche
slaroche@mdcwall.com
(847) 437-4000 x8382